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April - Lucid was pleased to announce the newest addition to its client roster, LOVEFRESH . Founded in 2015 by Stacey Davis, this Toronto-based high-performance and non-toxic line of body care products are not only beautiful to use, but are healthy for the body. What began as a "kitchen chemistry" experiment in Davis' home soon evolved into the creation of a complete line of all natural, non-toxic and highly effective body care products – offering an "easy luxury" experience.

March - Lucid signed on to help manage media relations for NYC's inaugural conference, Smart Cities NYC '17. We hosted a press meet up in NY with our founder, and select media as we head into May for the actual event.

Smart Cities is the first conference and expo that curates the intersection of technology and urban life.  Hundreds of a ideas and innovations featured at this four-day event (May 3-6) will reach an audience of millions and will be featuring iconic public spaces across New York City and the revitalized canvas of the Brooklyn Navy Yard, this unprecedented event features three engagement platforms, world-renowned speakers, and a multitude of public events.

Lucid also took long-time jewellery client, Erin Tracy Bridal and Fine Jewellery and cult fave brand and founder Province Apothecary on a media tour to all the major fashion, beauty and lifestyle magazine's in NYC.

After a long trip to NYC, Lucid headed back to the homeland to help host a multi-client bridal focused event at their now retail and lifestyle client's store, Loversland where we played host to 20+ national media who came in for small group presentations focused on bridal season and story pitches.

January - Lucid celebrated their 13th Anniversary, and hosted their annual Spring Fever preview at beautiful VdeV's store. Bringing in multiple clients, we hosted 20+ national media and producers showcasing clients new and seasonal collections in a one-on-one preview, as well as playing host to bloggers and producers at the blogtail hour in the evening.

Lucid signed on Ossington Ave. fave destination for everything bridal and beyond, Loversland.

November - Lucid headed to Barcelona to execute Smart City Expo World Conference successfully bringing U.S. media to cover off the 3 day event, and precursor the NYC based conference happening in May. Stay tuned for more!

Lucid takes on three new clients including Toronto based studio MISFIT Studio, KLUTE Hair, and Heath/Wellness and beauty ambassador, Sonia Keu.

October - Lucid takes The Dirt to NYC for their first official round of U.S. media desksiders. We also did a multi-client desksider tour in Canada for Erin Tracy, Province Apothecary and executed multiple events for VdeV Maison and Province Apothecary's new studio space.

August - Barcelona based Smart City Expo World Conference hired Lucid to handle all media relations to support the November conference happening in Barcelona this year. With over 600 cities, 400 speakers and the leading companies in the smart urban solutions industry, SCEWC is an international benchmark for congresses and the 2016 will be its biggest to date. The 2015 edition brought together more than 14,000 professional visitors from 105 countries, as well as 421 renowned speakers and 485 exhibitors coming from 568 cities. In 2016, the congress has broadened its international scope, with events in Casablanca (Morocco), Istanbul (Turkey), Kyoto (Japan) and Puebla (Mexico). Smart City Expo is recognized as the leading international event in smart urban solutions, drawing more attendees and interest toward the global event held in Barcelona each year.

June/July - Lucid hosted their annual lifestyle media preview, Home for the Holidays. Usually this two-day event takes place at one of Toronto’s top luxury hotels.  This year, we took the raw space behind Fitzroy Boutique and creating a home environment on July 19th and 20th. We created an intimate, one-stop shopping environment for top-tier media. One-on-one presentations allowed for each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with their seasonal editorial schedules. An original media list was developed each season to include editors, producers and bloggers from the lifestyle, food & wine, fashion, beauty, retail, and design sectors.  The experiential activation was designed to creatively tell each brand’s story, pitch product placement, generate product trial, offer story ideas and pitch spokesperson interviews on behalf of the participating brands




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