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February/March - Lucid is hosting our annual media preview will be hosting our 10th annual preview Spring Fever at Erin Tracy Bridal and Fine Jewellery's Showroom in Toronto in February, and The AKA Smyth Tribeca in NYC in March.

We have streamlined our client roster to create a cohesive story for our media guests looking for anything sustainable lifestyle related  – from fashion to food, to beauty and health, jewellery and beyond.  Erin Tracy is launching a brand new collection, and we're proud to launch a couple of other beauty lines including Paris Hilton Skincare in Canada, and Clarisa Borg Cosmetics as well.

We load into the impressive suite and carve out intimate vignettes for each brand to showcase their lines and products.  Our team will present to our media guests on behalf of our clients, showcasing their new products and/or lines, and then will host a Cinq à Sept at the end of the day for our producers, beauty & health/food/wine & spirits specific media or influencer guests.  One-on-one presentations allow each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with your seasonal editorial schedules.

The experiential activation is designed to creatively tell each brand’s story, generate product trial, offer story ideas, product placement and pitch spokesperson interviews on behalf of the participating brands in an urban environment.  Here is a list of companies that will be participating:

All You Are Robes, Clarissa Borg Cosmetics, Body Harmonics PilatesErin Tracy Bridal and Fine Jewellery, Extension Method Ballet FitnessJoyous Health,  Paris Hilton Skincare , and Pretty in The City Brow + Lash Bar to name a few. We are expecting a few more brands in the same genre and are also incorporating food and beverage too - stay tuned.

January - January 4th marked Lucid's 16 years of being in business! Keep up do date with exciting news on our new clients, upcomign events and plans to take over NYC...

Lucid has been chosen on as agency of choice for Paris Hilton Skincare. We will help bring this beautiful, super high-performance line credibility and visibility to media across America and Canada....

November/December - Lucid took Toronto's first lash and brow bar on a media tour and met up with almost every major beauty editor in Canada.

September - We just re-signed on Toronto's leading Pilates studio and teacher training company, Body Harmonics. We will be handling all media relations for this institution, and will be helping them celebrate their 20 years being in business and a leader in the Pilates world. Stay tuned for more info.

July/August - Lucid executed our 10th annual media preview known as Home for the Holidays. This year, we hosted this highly acclaimed media preview in two markets:  Toronto (July 11+12th) at The Darling Mansion, and NYC (July 25+26th) at The Smyth Hotel Tribeca – both high profile venues in either city.  

We streamlined our client roster to create a cohesive story for our media guests looking for anything sustainable lifestyle related  – from fashion to food, to beauty and health and home. Very successful, and we have already got a ton of press inquiries leading into the Holiday season and beyond for our clients!

May/June - Doing the right thing! We were very proud to host two charitable pro-bono events this summer. In May we hosted our Lucid Sample Sale - proceeds went to Second Harvest, a Toronto based food rescue organization. And in June we co-hosted another charity event, BlueGrass BBQ at Toronto Island Marina for The Northern Pass - proceeds went to Princess Margaret Foundation.


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