who are we

what we do

why call us

where to find us

when we're in the press

how to reach us


September - We just re-signed on Toronto's leading Pilates studio and teacher training company, Body Harmonics. We will be handling all media relations for this institution, and will be helping them celebrate their 20 years being in buisness and a leader in the Pilates world. Stay tuned for more info.

July/August - Lucid executed our 10th annual media preview known as Home for the Holidays. This year, we hosted this highly acclaimed media preview in two markets:  Toronto (July 11+12th) at The Darling Mansion, and NYC (July 25+26th) at The Smyth Hotel Tribeca – both high profile venues in either city.  

We streamlined our client roster to create a cohesive story for our media guests looking for anything sustainable lifestyle related  – from fashion to food, to beauty and health and home. Very successful, and we have already got a ton of press inquiries leading into the Holiday season and beyond for our clients!

May/June - Doing the right thing! We were very proud to host two charitable pro-bono events this summer. In May we hosted our Lucid Sample Sale - proceeds went to Second Harvest, a Toronto based food rescue organization. And in June we co-hosted another charity event, BlueGrass BBQ at Toronto Island Marina for The Northern Pass - proceeds went to Princess Margaret Foundation.

March/April - Lucid brought our new client, Stray & Wander (and her amazing line of organic cotton, fair trade Turkish towls and blanet line ) AND our longest time client Erin Tracy Bridal and Fine Jewellery (previewing her two brand spanking new and stunning collections) to the Big Apple on a media tour. We met tons of National media and was very successful for both brands.

We will head back to 'The Homeland' and will do a second media tour in Canada this time with our superstar holistic nutritionist Joy McCarthy of Joyous Health for a round of desksiders. Erin Tracy will also preview her newest lines to the media in Canda as well. Keep up to date with how these events go on our Instagram!

April 22nd marks Earth Day, and we have been working hard in placing our mean green, modern lifestyle and eco-client roster into stories leading into Spring. Stay tuned for all the coverage on our social media channels including our Facebook page, and Instagram.

February - Lucid took it up a notch and signed on NYC based workout studio, Circuit of Change, Toronto Paleo Cafe, The Simple Kitchen, and The Bump to Baby Show happening on May 6th in Toronto's own Wychwood Barns. Keep up on what's happening with all or our clients on Instagram.

January - January 3rd marked Lucid's 15th year anniversary of being in business! We were excited to host our annual Spring Fever media preview in Toronto featuring our clean beauty, and health/wellness client roster on January 11th hosted at our Pilates client, Muse Movement Studio. Click here for more info on the event, and to see images.

For the US portion of our media relations, we will be accompanying a handful of our clients once again for a media tour to the main publications in NYC. From Vogue, Real Simple, Bazaar, Elle, Marie Claire, and the major magazines, to independence such as Well + Good, Goop and more - we always enjoy getting facetime with the major media outlets and our clients to develop strong relationships and keep their brand top-of mind for editorial coverage.

September - Lucid brought their brand new LA based beauty client, Alitura, to NYC for round of media presentations. We successfully met up with top tier beauty editors from Vogue, goop, Town & Country, Allure and more....we were also able to secure a retail opportunity with goop to sell select products from the line

We also launched two new brands and brought each company on media tour in Toronto. We are proud to be working with basd body care, and our urban yoga apparel line Yoga Culture.

June/July - Lucid executed our 9th annual Home for the Holidays media preview. This is our high-profile media event that spans over two-days and usually takes place at one of Toronto’s top luxury hotels.  This year, we’re hosting Home for the Holidays in trendy Liberty Village in a jewellery designers loft.

We carved out intimate vignettes and presented our clients products and pitch stories and features to our top-tier media guests on July 25th and 26th, and then hosted a Cinq à Sept at the end of the first day for our blogger guests and beauty media and producers.  One-on-one presentations allowed each guest to view a selection of newsworthy high-end, lifestyle brands timed to coincide with their seasonal editorial schedules. An original media list was developed each season to include editors, producers and bloggers from the lifestyle, food & wine, fashion, beauty, retail, and design sectors.  The experiential activation was designed to creatively tell each brand’s story, pitch product placement, generate product trial, offer story ideas and pitch spokesperson interviews on behalf of the participating brands.

May - Lucid managed media relations for the first ever Smart Cities NYC '17- hosted at the Brooklyn Navy Yard on May 3-6th. We were very succesful securing over 40 media attendees and the coverage is still coming out to date!

Lucid brought LA based cult-favorite personal care brand The Dirt on a media tour to NYC to meet all the major health and beauty editors.

March - Lucid signed on to help manage media relations for NYC's inaugural conference, Smart Cities NYC '17. We hosted a press meet up in NY with our founder, and select media as we head into May for the actual event.

Smart Cities is the first conference and expo that curates the intersection of technology and urban life.  Hundreds of a ideas and innovations featured at this four-day event (May 3-6) will reach an audience of millions and will be featuring iconic public spaces across New York City and the revitalized canvas of the Brooklyn Navy Yard, this unprecedented event features three engagement platforms, world-renowned speakers, and a multitude of public events.

Lucid also took long-time jewellery client, Erin Tracy Bridal and Fine Jewellery and cult fave brand and founder Province Apothecary on a media tour to all the major fashion, beauty and lifestyle magazine's in NYC.

After a long trip to NYC, Lucid headed back to the homeland to help host a multi-client bridal focused event at their now retail and lifestyle client's store, Loversland where we played host to 20+ national media who came in for small group presentations focused on bridal season and story pitches.


© 2003 |Lucid Communications | 416.640.5675 |323.348.6412 | info@lucidcommunications.ca